Frequently Asked Questions

Q1

What about other under-represented groups? How does this effort intersect with our broader commitment to diversity, equity and inclusion?

A1

The groundwork and deep dive on data that we have done to date shows that a clear and surgical strategy targeting the Black population is necessary if we are to truly move towards undoing the ills of systemic racism in our community. This effort is a reflection of that assessment and also acknowledges the diversity and intersectionality that exists within our Black population.

In addition to powering the ATL Action for Racial Equity, the metro Atlanta Chamber continues to execute efforts that target the broad scope of diversity — across gender, race, ethnicity, sexual orientation, and other identities — and expects that our business community will do the same. In addition, many of the actions included in our playbooks can be used to close disparity gaps that impact other under-represented groups.

Q2

When signing on to ATL Action for Racial Equity, am I committing my company to following EVERY action in the playbook?

A2

No, we understand that each organization must take an approach that is realistic and fits with their own priorities and capabilities for the year. However, we encourage each company to act on as many items in the playbook as possible for maximum collective impact.

Q3

When can I review the playbooks?

A3

We will roll out three playbooks across 2021. They will live on the ATL Action for Racial Equity web site and be “launched” with their own fanfare to inspire adoption.

Playbook 1 - Corp Policies - 2/9
Playbook 2 - Inclusive Economic Development - 4/19
Playbook 3 - Education/Workforce Development - Summer TBD


Participating organizations will self-select the actions that are most appropriate for them based on their stage in the DEI journey.

Q4

If my company operates nationally or even globally, is there a requirement that these actions be implemented across our full operations (ie. in other states, other countries, etc.)?

A4

No, ATL Action for Racial Equity is committed to moving the needle beginning in our own region and the 29 counties that the Metro Atlanta Chamber serves. See a map of metro Atlanta here.

Q5

What company metrics am I required to provide? Will the metrics be made public?

A5

We are in the process of building out a series of questions that will be provided to every company signing on to ATL Action for Racial Equity. At a high level, our approach will aim to capture top line data re: the makeup of your workforce through the lens of diversity. We will also add in additional questions that speak more directly to Atlanta and are binary in their phrasing.

Company data will not be shared publicly; however, the information you provide may be shared in an aggregated form representing all companies participating in the initiative. If you would like to participate in our metrics planning process, email ATLActionForRacialEquity@macoc.com.

Companies will be able to opt out of questions as they see fit.

Q6

How frequently will I need to provide company data?

A6

We are working from a timeline where data will be collected on an annual basis – once per year.

Q7

What if my company is already implementing some or all of the action plans?

A7

This is great! The plan is designed so that a majority of our business community can participate while still moving the needle in a meaningful way.

Q8

Does my CEO have to sign on to the initiative?

A8

We believe that commitment from the top is important. It is our preference that your company’s commitment to ATL Action for Racial Equity comes with a personal commitment from your CEO.

Worth noting, we recognize that a surgical approach is necessary to solve for the major challenges many under-represented groups face and may sequence efforts targeting additional demographics into this work over time. It’s a journey.

Join ATL Action for Racial Equity

“ATL Action for Racial Equity leverages the power of our region’s business community to advance racial equity through collective impact. My company is proud to join this critical, multi-year effort to address the pervasive effects of systemic racism in the community and workplace. We commit to carrying out targeted actions, tracking our progress, and sharing lessons learned as we strive to leverage our size and scale to make metro Atlanta a more vibrant, equitable, and inclusive region. 

In addition to standing with others who are committed to racial equity, we embrace diversity, equity and inclusion as core values in the success of our business, the growth of our economy and the future of our community.”

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Join ATL Action for Racial Equity

“ATL Action for Racial Equity leverages the power of our region’s business community to advance racial equity through collective impact. My company is proud to join this critical, multi-year effort to address the pervasive effects of systemic racism in the community and workplace. We commit to carrying out targeted actions, tracking our progress, and sharing lessons learned as we strive to leverage our size and scale to make metro Atlanta a more vibrant, equitable, and inclusive region.

In addition to standing with others who are committed to racial equity, we embrace diversity, equity and inclusion as core values in the success of our business, the growth of our economy and the future of our community.”

Contact Us
Contact Us

Join ATL Action for Racial Equity

“ATL Action for Racial Equity leverages the power of our region’s business community to advance racial equity through collective impact. My company is proud to join this critical, multi-year effort to address the pervasive effects of systemic racism in the community and workplace. We commit to carrying out targeted actions, tracking our progress, and sharing lessons learned as we strive to leverage our size and scale to make metro Atlanta a more vibrant, equitable, and inclusive region.

In addition to standing with others who are committed to racial equity, we embrace diversity, equity and inclusion as core values in the success of our business, the growth of our economy and the future of our community.”

Contact Us
Contact Us